Sale of equipment

The company is engaged in the installation of video surveillance systems. The main channel for attracting customers is cold calls. The call is made manually. The result is unstable. In some periods, it was possible to get several targeted leads per week, followed by weeks without applications. It was impossible to predict the workload of the installation teams and the financial flow. The quality of the leads was uneven. The managers worked through contact lists without prior qualifications. The focus shifted to making volume calls rather than finding target customers.

A cold call robot was introduced to stabilize lead generation. The robot was used as a primary intelligence tool. He contacted companies from the target base, clarified the type of facility, current security issues, and budget guidelines in the dialogue. The dialogue was built adaptively, without a fixed questionnaire. The robot's task was not to sell, but to identify relevant interest. Contacts without a confirmed need were eliminated. Interested clients were transferred to the managers with the recorded context of the conversation.

After the implementation, the lead generation process became predictable. The company consistently receives more than 20 targeted applications per month, regardless of the season. The cost of one lead decreased by about 4.5 times due to the automation of phone calls and the cutting off of irrelevant contacts. It became possible to plan the loading of teams, purchase of equipment and financial income. Managers only work with warm clients who have already passed the initial qualification.

The robot is used as a constant source of incoming B2B leads. Manual cold calling is excluded from the operational process.