Driving school

The driving school receives incoming applications from the website. Most of the applications are duplicated to competitors. The time before the first contact is critical. If there is a delay of more than a few minutes, the client is most often already communicating with another school.

Prior to the implementation of the solution, the processing of applications depended on the availability of managers. Some of the applications were processed with a delay. Delays were systemic in the evening and on weekends. Conversations often began with a question about the price. The dialogue quickly turned into bargaining. The conversion rate from the application to the first full-fledged conversation was about 65%.

A primary contact robot was introduced to close this section. The robot automatically contacted the client after the request was received. The average time to the first contact is about 90 seconds. The robot worked according to a fixed scenario: it explained the training format, answered basic questions, and clarified the interest. Prices were not announced at the beginning of the dialogue. If the interest was confirmed, the contact was transferred to the manager along with the communication history.

After the implementation, the structure of incoming dialogues has changed. The share of applications that turned into a conversation increased to 85%. In 67% of the dialogues, the question of price arose after discussing the training format. The average transaction duration decreased by about 33%. The burden on the sales department has decreased. In terms of working hours, the savings amounted to about 210 hours per month. The robot is used only at the stage of initial contact and qualification. Closing deals is left to the managers. The solution is used to stabilize the reaction rate and filter incoming requests.